Our consumer expert shares her advice for people who are thinking of using AI software such as ChatGPT to book their 2026 holiday.

Former British Airways stewardessJane Hawkes, who runs the consumer advice blog www.ladyjaney.co.uk warns that AI is a great way to research destinations but says treat it like a travel assistant, not a travel agent.

It's important to remember that results being produced by AI might not be the most up-to-date travel data – or even accurate.

AI is a marvellous tool for researching destinations, comparing options and finding some inspiration if you want to go for something different this year.

But like any tool, it works best alongside common sense.

Used wisely, it can save you time and make planning much easier but it can’t be relied on.

However, be warned: it can be very convincing when it presents incorrect information as fact but that won’t wash as an excuse if something goes wrong.

Always verify important information, read the small print and take a few extra minutes to check the details before parting with your money. That way you'll be much more likely to enjoy a stress-free and very happy holiday.”

Don't assume prices are live

Unless ChatGPT is connected to live travel data, it won't know the latest prices for flights, hotels or package holidays. Airfares and accommodation rates can change several times a day, particularly during peak summer months. Always check prices directly with your airline, hotel or travel company before making a decision.

Always double-check entry requirements

AI searches available data, not necessarily the most up to date data. Passport validity rules, visa requirements and health regulations vary from country to country and can change at short notice.

AI may provide a useful overview but you should always verify the latest information through official government sources before travelling. The last thing you want is to be turned away at the airport because of an outdated passport or missing paperwork.

Check airline baggage rules yourself

One of the most common causes of unexpected travel costs is baggage. Airlines often have different allowances depending on the fare you've purchased, even on the same flight. Before travelling, check exactly what your ticket includes, the size and weight restrictions and how much additional luggage would cost if you need it.

Beware of made-up details

AI is designed to generate helpful responses but it can sometimes present incorrect information as fact. It may mention hotel facilities that don't exist, suggest restaurants that have closed or describe attractions inaccurately.

If something is important to your holiday such as wheelchair accessibility, parking, air conditioning or a swimming pool, always confirm it directly with the provider.

Read the cancellation terms carefully

ChatGPT can explain the difference between refundable and non-refundable bookings but it can't replace reading the actual booking conditions. Before paying, check what happens if you need to cancel, whether you'll receive a refund or voucher and whether there are any associated admin fees. This is particularly important if your plans might change.

Don't share sensitive personal information

Avoid entering passport numbers, payment card details, bank information or other confidential personal information into AI tools. Treat AI as you would any online service, provide only the information that's genuinely necessary and never use it to store sensitive documents or financial details.

Compare recommendations before booking

AI is excellent at suggesting destinations, hotels and attractions but its recommendations aren't necessarily the cheapest or best suited to your needs.

Compare prices across reputable travel websites, read recent customer reviews and consider factors such as location, transport links and hidden charges before making your final choice.

Watch out for outdated advice

Travel information changes all the time. Opening hours, public transport timetables, local events, tourist taxes and even attraction closures may have changed since the information AI was trained on or last updated. A quick check on the attraction's own website could save you disappointment when you arrive.

Use AI to help plan and not to make every decision

Think of AI as a knowledgeable travel assistant rather than a travel agent. It can help you build an itinerary, explain travel jargon, suggest activities and even estimate a budget. However, when it comes to spending your money, booking accommodation or understanding your legal rights, always carry out your own checks.

Book with reputable companies

No matter how convincing an itinerary or recommendation sounds, always book with reputable travel providers. Check that travel companies have genuine customer reviews, understand what financial protection applies and where appropriate pay by credit card for purchases over £100 as this may provide additional protection under Section 75 of the Consumer Credit Act if something goes wrong.